MUSI 3041 Assignment #1 (LIU Yiling)
Scene 1
Location: Ocean Park Hong Kong - Seaside Train
Music Genre: Sitcom simulating the ocean world
An entertainment project in Ocean Park is called the Seaside Train. This train simulates the animated images of the ocean floor. The animation above the train simulates scenes and sounds from the depths of the sea, and the music is styled like a musical, immersing people in the entire underwater scene. This train is a mode of transportation that can make people who just enter the marine park curious about the whole entertaining trip, and at the same time will make people happy, then the whole touring experience seems to become more interesting.
Scene 2
Location: Ocean Park Hong Kong - Polar Oceanarium
Type of music: Electronic music
The way music is played: electronically synthesized music is played through the top of the Oceanarium and the surrounding sound, creating an immersive aesthetic with the lights in the Oceanarium. The swimming of fish and the way of display in the oceanarium, the overall combination is very perfect. So that visitors will have a mysterious and dreamy feeling.
Scene 3
Location: Kennedy Town Coffee Shop %Aracabi
Type of music: Jazz light music
The way music is played: There are two smaller stereos playing music at the top of the store, and overall the decibels of music sound will not exceed the decibels of normal speech, giving people a more relaxed atmosphere, because this coffee shop is located in Kennedy Town by the sea, so the style of music combined with the overall white minimalist style of the store as the theme, giving people a very relaxed and happy feeling.
Scene 4
Location: Tommy Hilfiger in Harbour City
Music type: American country rock music
Tommy Hilfiger is one of the leading American casual brands, the brand style belongs to the fashion classic and with a little cool style, so the music in the store is also very rock style. The sound box is located at the entrance of the store, once you enter the store, you will have a very relaxed sense of rhythm because of the rock music style, the rhythm of the light rhythm may bring a happy mood so that customers love their products.
Scene 5
Location: Harbour City Theory
Type of music: American country music
How the music is played: Introductory in-store audio
The theory is a designer fashion fast-selling brand, the brand was founded in New York, the USA, with simple and elegant, modern fashion as the overall design style, the music in the store is also played in the sound of the American light rhythm country music, will make people's mood is very relaxed, there is a fast-paced between the city and full of vacation style relaxed and happy. The products and the music background fit perfectly, and the overall feeling I got was that if I were a customer who just entered the store, the upbeat music might somehow speed up my choice of whether to buy the products.
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