MUSI 3041 Assignment 1（Peng Jingxin)

 In people's daily life, we always go to some commercial places, and we may find that each commercial place always plays some music, and the rhythm and style of these music are more or less different. These music applications will have various characteristics in each scene, so what are their specific characteristics and what kind of feelings do they give people? Through my observation, I would like to share the following examples.

 

Case 1: Small noodle restaurant by the roadside.

 The small noodle shop is located downstairs from my house. Usually there are not many customers, and the space in the shop is very limited. When you walk into the noodle shop, you will be greeted with the fragrance of noodles mixed with calm and peaceful Chinese songs. These songs usually Played through the owner's mobile phone, these songs have a slow rhythm and a very similar style. They cannot be called cheerful melodies. They are usually local music with complex emotions, so that customers can relax to the greatest extent while eating noodles. Your own mood, relieve physical and mental fatigue after work.

 

 Case 2: Small cafe in the city center Unlike larger coffee shops.

 such as Starbucks, street cafes have fewer types of coffee to choose from, but there are many customers, and they do not have the quiet atmosphere of a large coffee shop, which has a feeling of fast-food coffee, because There are more customers and the environment is relatively noisy. The music in the store is neither blues nor rock, but a kind of music between the two, most of which are mainstream songs in the 1990s. Lord, and there are very few songs in the storefront, all songs are replayed after about half an hour. And this music is usually played on the speakers in the store

 

Case 3: McDonald's McDonald's songs are typical fast food restaurant style.

 In McDonald's, you rarely hear piano music such as western classical music. On the contrary, the songs here are all fast-paced, emotionally cheerful music, rock music is here It is very common. Listening to this kind of music will make you less anxious when queuing to order food. If you listen to this music while dining, it will make you feel more energetic. Psychological suggestion. However, in my personal opinion, this kind of music is very limited, because I feel that this is "fast food music" suitable for fast food restaurants.

 

 Case 4: Street music near Victoria Harbour Around Victoria Harbour.

That is, the tourist cruise ticket office and the harbour, there will be some music performers on the streets in the afternoon and evening, and they will bring their own instruments, such as guitars and ukuleles, with microphones, Come to sing songs, the styles of these songs are very diverse, and you can even hear local songs in French and Italian. The style of these songs is generally more cheerful, so that both office workers passing by after get off work or tourists who come here to visit can feel it to this cheerful atmosphere.

 

 Case 5: Electronics store located in a large shopping mall .

This case I would like to describe in two types. The first type: a storefront that sells a variety of different brands of electronic products. There will be two large speakers at the door of this kind of store. The songs that are usually played are emotional Chinese songs. These songs are usually played in the form of "skewer". A whole song is very long, usually in ten In about a minute or so, with this kind of song to buy goods in the store, there will be a desire to "I want to shop". The second type: franchise stores that only sell a single brand. The music playback form of this storefront is quite complicated. You will feel like you have come to a market. The music here is not only the music played through the in-store radio, but also the music played by each music playback product, and there are many styles. Variety (although I think the music is mainly used to test their products).