MUSI3014 Assignment#1 （Ye Zihao）

On September 18, I came to the IFC mall in Hong Kong.It is a leisure center integrating shopping, leisure and entertainment. The sound environment of the IFC mall is roughly divided into shopping areas and leisure areas, and the sound design of each area is also different.

In the main sidewalks and public spaces, the mall uses soothing and soft music as the background. The music is played on the small speakers on the roof. These music often does not have great volume and is not eye -catching. Music is usually mainly based on simple melody, soothing and smooth melody and no great fluctuations. These music usually use a single instrument to play, such as piano, piano, sometimes use saxophone. This kind of music can hear it from you as soon as you enter the mall, giving people a quiet feeling, as if you enter the cafe from the noisy market, there will be a clear feeling of migration.

In the shopping area, the largest store is Apple Store. The background music of the Apple Store is played according to the daily recommendation and rankings of Apple Music. I recorded a song in the style of electronic dance music. These music mainly highlights its cheerful and lively rhythm, with high and low rolling beats. These music combines electronic music. I think it is the most suitable for putting in the Apple Store. It gives a sense of technology and advanced.

In Wellcome, its background music is a joyful song. When I stood at the door, I was attracted by this song. After online search, I learned that the accompaniment of this song is the song of the same name in the German band Dschinghis Khan. Hong Kong singer George Lam's "Genghis Khan" is adapted from this song.

Then, I came to Brandy Melville, one of the most popular clothing brands for modern young girls. The music played in this store is a song called Runnin' Down A Dream. The cheerful melody and fast rhythm run through the whole song, and the lyrics probably mean running forward happily despite everything. This style of song perfectly blends Brandy Melville's brand culture and style with the lively atmosphere of the store.

In the leisure area, there are many coffee shops and food stores here. A lot of leisure places and services are provided here. When people choose their beloved products out of the shopping area, you can sit down in the leisure area to drink a cup of coffee or eat something. Different from the shopping area, the music in the leisure area is often lyrical and slow. For example, in Starbucks, a jazz -style song was played. The song was moderate and the melody was smooth. The speaker is located in the middle of Starbucks, and you can clearly hear the music no matter where you are sitting. This kind of quiet, relaxed music is also covered by a western restaurant. The song is based on saxophone. The melody is also lyrical, giving a feeling of relaxation.

In general, each area in the mall has different themes of music, and different music brings different feelings to people. Music is the most beautiful language in the world. It touches everyone's heart. We must be good at listening and discovering the music around us.