MUSI3041 Assignment 1(Liu Yushuo)

MUSI3041 Assignment 1

                           

Liu Yushuo

 

 

On September 17th, I visited the International Finance Centre (IFC)in Central;a landmark of Hong Kong's business and leisure. IFC integrates shopping, leisure and entertainment, and is one of the most fashionable shopping and leisure centers in Hong Kong. The mall has more than 200 shops of various kinds, ranging from restaurants, and supermarkets to cinemas.So I started a journey to find a discover programmed music here at the mall.

 

 

 

Halls and hallways

 

Throughout the halls and hallways entering the lobby, I heard music, which is a soft and quiet music style. I recorded the background music of different floors, mostly light music and classical music. Although the songs are different, there is a unity in what the music is trying to convey, these music for all ages want to create a relaxed and suitable shopping experience for consumers.

 










Apple store

 

The Apple store with 3 floors was the first to attract me because of the unique style of decoration. Due to the release of the iPhone 14 series, the store was full of people. However, the sound of the music was not noisy, and the rhythm of the music was relatively fast. I personally think it is more rock-style music. In a noisy environment, this non-noisy music reflects and echoes the clearly visible Victoria Harbour, which is pleasing to the eye.

 



ZARA

 

The music played in the ZARA at that time was pop music, the style was fast-paced and dynamic, and the volume was relatively high. This is in contrast to the music in the halls and corridors of the shopping mall. You can clearly hear the sound of each drum beat, as if you want to hit the drum beat into the hearts of consumers. The dynamic music is combined with the shopping environment and customer preferences. Fast-paced music also has the function of promoting customer buying behavior and speeding up customer circulation.




Starbucks 

 

The Starbucks in IFC is smaller in size compared to the outside, but the atmosphere is not bad. Its music is not clear when it is at the door. It may be to allow consumers to better order and communicate.And go inside the sound becomes gradually clearer, and the rhythm of the music here is soothing, creating a relaxed atmosphere for consumers. Starbucks is an ideal place for customers to discuss and work. Therefore, Starbucks' playlists tend to play country, jazz, folk, and other songs to make them more suitable for "work". But in a coffee shop like Starbucks, we can often see many customers with their headsets listening to foreground music of their choice and turning on their computers to start work.




Lululemon

 

This is a brand that specializes in sports clothes. Its music makes you feel the enthusiasm from sports as soon as you step into the store. The rhythm of the music is very obvious. It's like telling me it's time to get some clothes and go for a run. Its foreground music is chosen very much in line with the brand nature of sportswear.

 








 

 

 

 

 

 

 

 

 

 

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